Focus Groups – Blade Runner

Blade Runner

The film ‘Blade Runner’ is a great example of a film is shown to a focus groups and is later modified. ‘Blade Runner’ is a film starring Harrison Ford and Sean Young, among others. It is a 1982 American science fiction film, set in a corrupt society. Several different versions of the film were made all with varying endings. When screened, the original version

got quite good feedback, although the focus groups didn’t enjoy the ending.  So there was an alternate ending version made, and Ridley Scott (Director) said that this is how he wanted it to end.

Director’s Cut


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